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What’s so enduring about the Easter bunny? Is it because he’s cute? Perhaps because he’s magical? Or perhaps because he’s so mysterious?

Time Magazine said: “According to some sources, the Easter bunny first arrived in America in the 1700s with German immigrants who settled in Pennsylvania and transported their tradition of an egg-laying hare called ‘Osterhase’ or ‘Oschter Haws.’ Their children made nests in which this creature could lay its colored eggs.”

And there you have it. But what has kept the Easter bunny’s charm and popularity thriving?

Let’s explore some of the reasons why the Easter bunny continues to hop into the hearts of people.

Why do people love the Easter bunny?

Individuals, children, and families alike have loved the Easter bunny and all that comes with him for centuries. Here are just some of the reasons why people love the Easter bunny.

1. He’s mysterious and magical.

Nothing suggests magic more like the Easter bunny — a small animal that, during the night before Easter Sunday, brings children baskets full of goodies and hides eggs for them to find. (Some goodies even include coloring books).

And nothing is more mysterious than the Easter bunny.

Think about it. Like the Easter bunny, the other most popular yearly visitor who brings special deliveries to children is Santa Claus. But unlike the Easter bunny, a lot is actually known about Santa.

For example, we know he is married, works with elves and reindeer, lives at the North Pole, and has songs played and sung about him. He has a big belly and a long, fluffy, white beard, and dresses in a red suit. He is known for frequently saying “ho ho ho,” and you can even meet him and get your picture taken with him after sitting on his lap and telling him exactly what you want to receive. The list goes on and on. But where do we start with the Easter bunny?

That’s just it. There’s no place to start because so little is known about him. That’s how mysterious and magical the Easter bunny is.No one is known to have ever seen him, so not a single person knows what he looks like. We don’t even really know if the Easter bunny is a “him.” No one knows where he lives, who works with him, or how he decides to leave the goodies that he does for the specific children he has in mind. (We know Santa gets a list and checks it twice, looking to see who’s been naughty or nice.)But the Easter bunny? Yes, there is a lot to speculate and wonder about regarding the Easter bunny’s mystery and magic, but that is just one of the many reasons why people love him.

2. He brings fun and joy.

Easter traditions like dying eggs and going on a hunt to find them and receiving baskets full of goodies are all founded on the idea of a magic rabbit who brings joy and fun to people every year.

The Easter holiday is one that brings families, children, and individuals together for a time of merriment, festivities, and fun — something that might not have been as feasible without the Easter bunny and the belief that people have in him.

Some may be tempted to believe that without hunting for hidden eggs, there wouldn’t be any fun. Or that without receiving goodies, there is no joy to be had.

But at the end of the day, people may come to realize that the simple belief in the Easter bunny himself is the source of that fun and joy. So keep on believing.