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Top 20 Online Toy Stores

Mother and daughter buying toys in a store.

There are many online toy stores worth visiting, and choosing the best one can be tricky. Luckily, we have selected 20 of the best online toy stores to help narrow down your search.

These toy stores have all the latest toy crazes for children of all ages, and you will find what you are looking for. Our list of the top 20 online toy stores includes:

  1. Amazon Toys
  2. Big Bad Toy Store
  3. Disney Store
  4. Fat Brain Toys
  5. Fish Pond
  6. Fisher Price
  7. Hamleys
  8. Hasbro Toy Shop
  9. Imagine Toys
  10. Kidding Around Toys
  11. Kiddlestix Toy Store
  12. LEGO Store Online
  13. Mattel Shops
  14. OP Taylor
  15. Rogue Toys
  16. The Toy Shop
  17. Timbuck Toys
  18. Toy Universe
  19. Toys R Us
  20. Walmart Toys

The Top 20 Online Toy Stores

Hand holding a phone with online shopping display against the toy store.

Shopping online for toys is rather straightforward; however, there are a few things you should consider, such as:

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Terms & Conditions

Yes, we are talking about the fine print. Different sites have different terms and conditions, return policies, and product exchange policies (see bottom of every store listed for their return policies). Reading the terms and conditions thoroughly is essential to prevent future disappointment or surprises such as extra “hidden” costs, etc.

Additional Requirements

Apart from the terms and conditions, be aware of additional requirements like batteries, equipment, compatible toys, additional components needed for the toy to function, etc.

Shipping Delays

If you decide to purchase a toy online as a gift for a birthday, Christmas, or other special occasion, look at the expected (scheduled) time of arrival. It is essential to consider possible shipping delays, and we highly recommend placing your order sooner rather than later.

This allows enough time to return a product should it not be what you had expected or if the product is damaged. Now, let’s explore the best online toy stores for the fun part!

1. Amazon Toys

Screenshot of Amazon homepage.

Date Founded: 5th July 1994

Founder: Jeff Bezos

Headquarters: Seattle, WA

Website: Amazon

Amazon is a very popular online toy store. They have everything and anything you can think of available for sale, including thousands upon thousands of toys from various brands at different prices.

Amazon’s volume of toys can be quite overwhelming, but the wonderful thing about Amazon is that it ranks their product and have many filters you can use to narrow down the list to what you are looking for.

You can select best-selling toys, preferred price range, new releases, and more, and the site is updated daily to ensure that all the information provided to its customers is accurate and up to date. You can’t go wrong with Amazon, and even more exciting is that they have new sale items every day.

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Return Policy

You can return many eligible items sold on Amazon. When you return items, you may see different return options depending on the seller, item, or reason for return.”

2. Big Bad Toy Store

Screenshot of Big Bad Toy Store homepage.

Date Founded: 1999

Founder: Joel Boblit

Headquarters: 321 Smc Dr, Somerset, WI, 54025

Website: BigBadToyStore – Action Figures, Statues, Collectibles, and More!

Big Bad Toy Store is a great online store to visit if you are a fan of action figures. The store is jam-packed with awesome action hero figures inspired by the DC and Marvel Superheroes. There is something for every boy and girl who love imaginative play and are fans of legendary superheroes!

Return Policy

Big Bad Toy Store will refund you the entire purchase price of the item (shipping fees to and from BBTS will not be refunded). Please return defective items within 30 days of receiving your order. BBTs will cover all shipping fees on defective items to and from their warehouse.”

3. Disney Store

Screenshot of Disney Store homepage.

Date Founded: 28th March 1987 (Online retail began on the 19th November 1996)

Founder: N/A

Headquarters: No. 500 South Buena Vista Street, Burbank, CA 91521 USA

Website: shopDisney | Official Site for Disney Merchandise

Disney requires no introduction, but we can tell you that you can find toys here that you won’t find anywhere else. Think of all the different characters from all the Disney movies, and the chances are good that you will find them on the Disney online store!

Give your children the gift of joy by ordering their favorite Disney character figurines and other amazing deals on the official site for Disney merchandise at unbeatable prices!

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Return Policy

Returns and exchanges will not be accepted for items purchased at: Walt Disney World® Resort, Disneyland® Resort, World of Disney® locations, Disney Cruise Line® Ships, Disney’s Soda Fountain Shop in Hollywood, California, and Disney Baby locations.”

“ will gladly exchange, credit or refund the purchase of any merchandise purchased through if returned within 30 days of the shipping date.”

4. Fat Brain Toys

Screenshot of Fat Brain Toys homepage.

Date Founded: 2002

Founder: Mark Carson, Karen Carson

Headquarters: Elkhorn, Nebraska, United States

Website: Fat Brain Toys                            

The Fat Brain Toys online store offers fun and unique toys for children of all ages. Even though they focus most of their attention on educational toys, they make learning fun. They have a wide variety of toys for boys and girls and games and activities perfect for group play.

Return Policy

All returns MUST include a valid RMA (Return Merchandise Authorization) number issued by Fat Brain Toys. Returns we receive that have been damaged due to inadequate packaging on the customer’s end will be limited to a store credit. Personalized items are non-returnable.”

5. Fish Pond

Screenshot of Fish Pond homepage.

Date Founded: 2008

Founder: N/A

Headquarters: N/A

Website: About Fishpond

Fish Pond is an online store with a large selection of different toys. They offer free shipping anywhere in the world (terms and conditions apply), so no matter where you are located, they supply it to everyone, everywhere.

Customers are spoilt for choice with thousands of fun and unique toys like educational toys and games, dolls, action figures, puzzles, toy cars, books, stem toys, art supplies, and everything else you can think of that makes playtime interesting exciting.

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Return Policy

At Fishpond, our reputation for unmatched quality among those who use our gear is a tremendous source of pride. Items purchased on and kept in unused condition may be returned for 90 days. Items missing tags are stained or discolored, or otherwise exhibit signs of use are not eligible for return.”

6. Fisher-Price

Screenshot of Fisher Price homepage.

Date Founded: 1930

Founders: Herman Fisher, Irving Price, Helen Schelle, Margaret Evans Price, Rebecca D. Fisher

Headquarters: East Aurora, New York

Website: Fisher-Price

Fisher-Price is a name most people are familiar with, and their range of toys is impressive. They believe that education and fun go hand-in-hand. Therefore all their toys are designed to stimulate little minds, improve cognitive skills and hand-eye coordination, and support educational development.

This online store even offers free shipping on orders valued at $50 or more (excluding Canada, Puerto Rico, and Alaska. Sign up to the fisher-Price online store to become a VIP customer eligible for various special offers.

Return Policy

If you would like to return items, you must do so within 90 days from your purchase, and you must have a receipt. If you are giving the item as a gift, be sure to ask for a gift receipt at the time of purchase.”

7. Hamleys

Screenshot of Hamleys homepage.

Date Founded: 1760 (262 Years Ago)

Founder: William Hamley

Headquarters: 2 Foubert Place London, W1, United Kingdom

Website: Hamleys

Hamleys is one of the world’s oldest and largest toy retailers and offers its customers a myriad of choices. Whether you are looking for traditional wooden toys or more commercial toys such as Star Wars, DC, and Marvel toy sets and figurines, Hamleys has something of everything for everyone!

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Customers even can return toys that are not up to their expectations through their online return portal. Don’t know what to buy? Well, Hamleys offers purchase coupons such as e-vouchers or paper gift vouchers.

Return Policy

We offer our customers a 90-day peace of mind guarantee on purchases made with Hamleys within the UK. We will honor a refund for unwanted toys returned within 60 days and exchanges 90 days.”

8. Hasbro Toy Shop

Screenshot of Hasbro Toy Shop homepage.

Date Founded: 1923 (Hashbrouck Heights, NJ)

Founders: Henry Hassenfeld, Herman Hassenfeld, Hillel Hassenfeld

Headquarters: Pawtucket, RI

Website: Hasbro Toy Shop

If variety is what you’re looking for, visit the Hasbro Toy Shop online store, where you will find thousands of different toys for boys and girls of all ages. There are various price discounts for bulk orders which will save you a lot of money, such as shipping costs.

Return Policy

If, for any reason, you’re not satisfied, you may return most items sold by Hasbro Toy Shop within thirty days of delivery for a replacement or a refund of the purchased price, minus the shipping and handling. Items not permitted to be replaced or returned are described below under “Ineligible Returns/Replacements.”

9. Imagine Toys

Imagine Toys is based in Michigan, and its online store is fast becoming very popular. The company’s goal is to offer exciting and fun toys and support children’s educational, physical, and psychological development. They are so confident about the quality of their products that they offer a 100% return policy if you’re not 100% satisfied with your purchase.

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Return Policy

If you are not satisfied with your order, we cheerfully accept returns for a full refund (excluding shipping charges) within 30 days with your receipt and as long as the item is in its original box and in NEW, SEALED or UN-OPENED condition.”

10. Kidding Around Toys

Screenshot of Kidding Around Toys homepage.

Date Founded: 1989

Founder: N/A

Headquarters: 68 Bleecker Street, New York

Website: About Us – Kidding Around NYC

Kidding Around Toys opened its doors in 1989 at 68 Bleecker Street and has grown significantly ever since. They are situated in New Jersey and New York City and are voted the “best Indie Store in NYC by New York Magazine and New Jersey Monthly Magazine.”

Kidding Around Toys has been an important member of the Chelsey community for over thirty years. They offer a huge variety of fantastic toys for children of all ages. Be sure to check their “Staff Picks” when visiting their online store.

Return Policy

It serves as your receipt if you need to return or exchange an item. Pack your item and include your original packing slip. Mail the package to: Kidding Around, 60 W. 15th Street, New York, NY 10011; Once we receive your item, we’ll send you confirmation via email. We will process your store credit after receiving the item. Please allow up to 5 days.”

11. Kiddlestix Toy Store

Screenshot of Kiddlestix Toy Store homepage.

Date Founded: 1987

Founders: The Burdock family (from 1987 – 2015) – taken over by the Doyle family in 2015 – present

Headquarters: 3815 S Harvard Avenue, Tulsa, OK, 74135

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Website: About Us – Kiddlestix Toys

Kiddlestix Toy Store has been in young children’s imaginations for over thirty years by the Burdock family in 1987. The family retired in 2015 when the Doyle family took over the business. They have upheld the store’s reputation of being open to families from all over the world.

Kiddlestix is another leading inline toy store offering toys that are not only aimed at developing the minds of little people but are extremely fun and engaging, making learning exciting. Visit the Kiddlestix online store for scientific, artistic, sports, and even engineering toys.

Return Policy

If you’re not satisfied, you may return or exchange the following within 30 days of the shipment’s receipt: Any toy item in its original condition. We will refund your money as long as your product meets the above conditions and you include the original pack slip. For returns without the original pack slip, we issue an electronic Gift Certificate.”

12. LEGO Store Online

Screenshot of Lego Store homepage.

Date Founded: 1932

Founder: Ole Kirk Christiansen

Headquarters: 8 DK – 7190 Billund, Denmark

Website: Lego Store Online

LEGO is possibly the most popular toy brand globally, inspiring kids to use their imaginations to construct things since 1932! The iconic brand even has adults building fun objects with intricate details and instructions and truly brings out the kid in everyone.

Their online toy store offers the latest toys that have not even hit the store shelves yet, and you are guaranteed to find plenty of discounts and special offers simply by ordering online.

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LEGO Return Policy

All returns or exchanges must be made within 90 days of receipt of your order. To get a free return label on, log into your account and go to your Order Status page. From there, click on “Return Items” and follow the instructions.”

13. Mattel Shops

Screenshot of Mattel Shop homepage.

Date Founded: 1st January 1945

Founders: Elliot Handler, Ruth Handler, Harold “Matt” Matson

Headquarters: 333 Continental BLVD, El Segundo, CA 90245

Website: Mattel Shop

Mattel is a highly respected brand offering a massive variety of toys for children. Find the perfect Christmas, birthday, or other special occasion gifts for children, including the latest Mattel dolls and figurines. Become a VIP parent by signing up to their online toy store and receiving 20% discounts on your first orders, access to free shipping, and birthday rewards on your child’s birthday.

Return Policy

If for any reason you don’t, you may return your selection with original proof of purchase for a refund (minus shipping and processing) or exchange (while supplies last), within 30 days of receipt.”

14. OP Taylor

Screenshot of OP Taylor homepage.

Date Founded: N/A

Founder: OP Taylor

Headquarters: 16 S Broad Street, Brevard, NC 28712

Website: O.P. Taylor’s (

OP Taylor is one of the most dominant and popular online toy stores in the South and is in the league of the world’s top toy stores labeled by USA Today.

Situated in downtown Brevard, the store covers an impressive 6,000 square feet where toy production is conducted. With such a large area required, one can only imagine the variety and mass of exciting toys OP Taylor offers!

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15. Rogue Toys

Screenshot of Rogue Toys homepage.

Date Founded: N/A

Founder: N/A

Headquarters: 2115 S Rainbow BLVD, Las Vegas, NV 89146

Website: Rogue Toys – Toy Store Guide

The Rogue Toys Online Toy Store offers the most precious vintage-style and old-school-themed, mostly inspired by iconic heroes, heroines, comic books, and villains. With so many new commercial toys available on the market, Rogue Toys adds a touch of history to allow children to experience toys like those from the good old days.

Return Policy

Rogue’s Return Policy You may return or exchange an unused item in new condition within 30 days of delivery. All items must include original packaging. Items that are used or damaged may be denied a refund or exchange.”

16. The Entertainer (The Toy Shop)

Screenshot of The Entertainer homepage.

Date Founded: 1981

Founders: Catherine Grant, Gary Grant

Headquarters: TEAL House, Anglo Office Park, 67 White Lion Road, Amersham, Buckinghamshire, England, HP7 9FB.

Website: Contact Us | | The Toyshop Site

Derived from its parent company, The Entertainer, The Toy Shop is another wonderful online store based in the United Kingdom.

Sign up to their online store and receive the hottest deals and latest toys via email. The Toy Shop online store has a convenient feature, “present finder,” that assists customers in finding the perfect gift for any special occasion.

17. Timbuk Toys

Screenshot of Timbuk Toys homepage.

Date Founded: 1993

Founder: Sallie Kashiwa

Headquarters: 2526 S Colorado Blvd, Denver, CO 80222

Website: About Us – Timbuk Toys

Timbuk Toys in Denver is a famous toy store and an impressive online store. Customers have access to thousands of different toys that won’t cost you an arm and a leg. Sign up to view their amazing deals and discounts. Timbuk Toys has four stores located throughout the city, so be sure to pay them a visit the next time you’re in town.

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Return Policy

Timbuk Toys Web Store Returns Please fill out our Return Form and mail to the address listed on the form. Refunds or Store Credit will be issued as soon as the returned item has been received and inspected. Shipping fees are non-refundable.”

18. Toy Universe

Screenshot of Toy Universe homepage.

Date Founded: 2011

Founder: N/A

Headquarters: Marsden Park, New South Wales, Australia

Website: Toy Universe

With a name like Toy Univers, one can only expect that they will have everything you are looking for and more, and you would be right. This self-proclaimed online universe of toys has a massive selection of toys and is user-friendly to make your shopping experience pleasant and exciting.

The store is based in Australia; however, its growing popularity and success have made inroads into the United States. One great perk this online store offers is a “buy now, pay later” option for customers who use ZipPay, AfterPay, or OxiPay.

Return Policy

We want you to be 100% happy with the products you buy from us, so we are happy to accept returns on all products as long as they are unopened in the original packaging. To return an item please send an email to our Customer Service Team:  including your order number and reason for return. We will get back to you within 1 business day with return instructions and a return authorization number. Please note items without a returns authorization number will not be accepted for a return.”

19. Toys R Us

Screenshot of Toys R Us homepage.

Date Founded: 1948

Founder: Charles Lazarus

Headquarters: 5 Wood Hollow Road Parsippany-Troy Hills, NJ, United States

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Website: Toys R Us

Due to the significant growth in online shopping, the renowned brick-and-mortar Toys R Us store hasn’t had it easy.

However, the company has prevailed due to its popularity and history, and now the Toys R Us online store is stronger than ever, offering educational toys, action figures, art activities, sort activities, puzzles, building blocks, books, soft toys, name-brand toys, and many more!

Return Policy

If you are, for any reason, dissatisfied with any item purchased online, you may return it to any Toys R Us/Babies R Us store within 60 (Sixty) days* of purchase for a full refund, replacement or exchange provided you have the original tax invoice, and it is in its original packaging.”

20. Walmart Toys

Screenshot of Walmart Toys homepage.

Date Founded: 2nd July 1962

Founder: Sam Walton

Headquarters: Bentonville, Arkansas, US.

Website: Toys –

Last on our list of top online toy stores, but certainly not least, is the very famous Walmart Toys online store! This may just be the most popular since you can get everything you need from Walmart, but their online toy store is something to write home about.

They offer every toy you can think of, including name brands like DC, Marvel, LEGO, Disney, and includes toys such as dolls, action figures, books, trampolines, games, art activities and supplies, educational games and activities, outdoor sports supplies and games, and so much more.

Their online store is very simple to use, and if you are not satisfied after you have received your order, you can return the item(s) locally at any of their physical stores.

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Return Policy

Our easy returns allow you to conveniently return items for free by mail, a scheduled pickup from your home, or in-store.”


Apart from these toy stores, many more offer great products at affordable prices. We hope that our list guides you to the right toy store. Happy shopping!


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