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11 Best Kids Clothing Stores Online

Little girl carrying shopping bags.

Online shopping for children’s clothing is a lifesaver for parents, as it allows them to get those jeans in the next size up or two while still sitting in their comfortable clothes. That said, here are the best kids’ online clothing sites, whether you’re seeking timeless, traditional designs or trendier, of-the-moment fashions.

  1. Primary Online Store
  2. Janie And Jack Online Store
  3. Tea Collection Online Store
  4. Burt’s Bees Baby Online Store
  5. Old Navy Online Store
  6. H&M Online Store
  7. Maison ME Online Store
  8. Target Online Store
  9. Zara Online Store
  10. Gap Kids Online Store
  11. Carters Online Clothing Store

These are the magical years when your children actually let you choose what they want to wear. This list honors that occasion with the best kids’ online clothing stores —both classics and new discoveries—that satisfy both adults and children. So, what do these online stores have to offer?

11 of the Best Kids Clothing Stores Online

Mannequins in kids clothing store.

While shopping for yourself is enjoyable (and it is), there’s something special about purchasing something for the small people in your life, whether it’s your own child, a niece or nephew, or a godchild. Shopping for children’s apparel is perhaps the best form of retail therapy.

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I’m pretty sure it’s the tiny size of these garments – tiny booties, little playsuits, and micro dresses – that has us putting them in our baskets so quickly.

In addition, all of the fashion designers, such as Stella McCartney, Rejina Pyo, and Charlotte Knowles, are launching kids’ lines that are all infused with their primary collection’s style and flair, making it even easier.

I can’t dismiss high street classics like Primary, Gap Kids, and H&M, who have practical kids apparel that will last the distance, alongside the fashion world’s greatest hits.

Plus, with independent brands like Zara and Old Navy, the children’s wardrobes in your life are getting off to a green start. These are the most incredible children and infant clothes brands to shop for now, whether you’re seeking vibrant and exuberant hues or traditional shapes and natural tones.

Primary Online Clothing Store

Screenshot of Primary online clothing store.

Shop at Primary here

First and foremost, you’ll require the basics. Primary takes pride in providing high-quality necessities in vivid colors with no glitter, slogans, or licensed characters to irritate you – all at moderate pricing, in sizes up to 12Y.

I like how their products are simple to match, allowing even the tiniest children to outfit themselves. They’re also free of tags and annoying seams, making them sensory-friendly. In addition, the classic colors and designs are elegant and exciting, allowing children to express their individuality.

The company sells everything you’d expect from a children’s retailer, including onesies, sweatshirts, leggings for babies, dresses, sweaters for girls, sweatpants, and tees for boys PJs for everyone. Still, without the branding you’d expect from most brands.

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Primary clothing is available in various bright solid colors, stripes, and a few with a multicolored heart print for the brave. The garments are plain but not dull, with no brands, designs, or images.

Janie And Jack Online Clothing Store

Screenshot of Janie and Jack online clothing store.

Shop at Janie And Jack here

Janie and Jack’s clothing runs true to fit, making shopping online quick and straightforward. The brand has a vast assortment of baby clothes and accessories, including bodysuits, sweaters, gowns, swimwear, shoes, hats, socks, and bows.

Even after washing several times, the colors and fabric seem brand new, though we recommend line drying the clothing because cotton shrinks in machine dryers. My daughter spent the entire summer in her Janie and Jack swimwear, which did not droop or fade in the sun.

Even when you first see the images and suggested ideas, you’ll want to buy something from this store. Everything is methodically planned down to the last detail. Therefore, it will not be challenging to put together a complete look that no other child has.

Furthermore, the store will become your loyal friend and helper in putting together children’s wardrobes from birth to the age of twelve:

Section Layette is designed to fill a baby’s wardrobe from birth to 1.5 years of age. There are sections for boys, girls, and unisex.

Janie and Jack’s clothes fit wonderfully, are readily washed, preserve the vibrancy of colors if the temperature regime is followed during washing. But, most significantly, they do not lose their original shape, meeting all of the demands that even the most demanding mothers may have for children’s clothing.

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Tea Collection Online Clothing Store

Screenshot of Tea Collection online clothing store.

Shop at Tea Collection here

Tea Collection’s creative inspiration comes from all around the world, and the company is dedicated to providing fair and compassionate working conditions for the factories that produce its clothing.

Tea Collection items are among my favorites because of their unique prints and patterns. The materials, buttons, and seams on the garments are of adult quality, and the designs are functional, modern, and influenced by worldwide trends. However, with outstanding craftsmanship comes a premium price tag.

Even if the goods are machine washable, utilizing a gentle cycle and avoiding the dryer will help them keep their form and color. In addition, the company distributes 10% of its sales to philanthropic organizations.

Twice a year, the designers at Tea Collection, a children’s clothing business, board an aircraft to a new part of the world in search of inspiration—most recently, Peru and Japan. So onesies with flowers native to Machu Picchu or sweaters inspired by kimono wraps could be available next season.

It’s an uncommon design strategy for a company that caters to infants, toddlers, and young children, many of whom have not yet left the country. However, Leigh Rawdon, the company’s founder and CEO believes it is never too early to expose children to global design and different cultures.

She founded the Tea Collection in San Francisco in 2002 and has gradually turned it into a firm that earns upwards of $45 million in yearly sales and has a cult following among travel-loving parents. However, in celebration of its 20th anniversary this year, the brand is reissuing some of its greatest hits.

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Burt’s Bees Baby Online Clothing Store

Screenshot of Burt's Bees Baby online clothing store.

Shop at Burt’s Bees Baby here

Burt’s Bees Baby offers apparel for children up to the age of seven, all of which are made of ultra-soft, organic cotton. It’s also a brilliant spot to hunt for matching family jammies over the holidays.

Burt’s Bees Baby, which makes some of our favorite adult skin care products, has everything from bodysuits and booties to washcloths and robes, all made of organic cotton that lasts and gets softer with each wash.

Burt’s Bees Baby clothing is composed of organic cotton and, unlike some other organic companies, is one of the more affordable children’s clothing brands. Burt’s Bees offers a comprehensive range of infant and children’s clothing up to the age of seven.

Some of their bodysuits are available in bundles, which is outstanding value for money and the ideal way to dress your kid organically on a tight budget. It’s lovely to see companies like Burt’s Bees offering affordable organic children’s clothing while adhering to the highest worldwide organic textile standards.

Old Navy Online Clothing Store

Screenshot of Old Navy online clothing store.

Shop at Old Navy here

Old Navy consistently has many stylish, well-made children’s clothes at unbeatable pricing. It’s a terrific location to stock up on t-shirts, jeans, dresses, and swimsuits, plus they nearly always have a sale going on, making it simple to find excellent bargains.

When considering the brand’s low prices, the quality of Old Navy items exceeds expectations. The patterns are bright and cheerful, and the pieces are flexible. Toddler pajamas, for example, are only $10 and available in a variety of attractive designs.

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In addition, basic sweatshirts and tees, jackets, blouses, button-downs, dresses, jeans, pants, shorts, and swimwear, as well as accessories such as socks and shoes, are all available.

Their sleepwear runs small, but the rest of their clothing is true to size. While the apparel won’t last as long as some of the other best children’s online clothing store best picks, Old Navy has frequent specials, making it a cost-effective option for stocking up for the entire family.

Old Navy is known for providing high-quality clothing at affordable costs. Old Navy is not a high-end brand, but it is a popular destination for families looking for casual attire. The business concentrates on timeless styles, ensuring that the products you buy will not go out of style soon.

H&M Online Clothing Store

Screenshot of H&M online clothing store.

Shop at H&M here

H&M is undoubtedly a one-stop store for beautiful products at cheap costs, with everything from homeware to darling kidswear. Want to keep up with the state-of-the-art trends and fashions for your kids without breaking the bank? Then H&M Kids is for you!

H&M, a Swedish fast-fashion retailer, is one of the most well-known in the world. It operates in 74 countries and is the world’s second-largest retailer, trailing only Inditex (the owner of Zara).

They are also a terrific way to pull together a coordinated-but-not-completely-matching look for your entire family, with clothing for babies to adulthood. H&M is an excellent alternative for rapidly developing youngsters because of its environmental conscience and varied assortment.

Colorful designs, charming accents, and reasonable prices make it difficult to pass up. I began buying there when my daughter was a baby, and I continued to buy their affordable eco-friendly clothing as she grew older.

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H&M has clothing for children up to 10Y and a more sophisticated line for children aged eight to fourteen. Tights, caps, shoes, and hair clips are among the accessories available.

If your child is an Avengers fanatic like mine, you’ll like H&M’s collaborations with Marvel, Disney, and others. The items are well-made, true to size, and simple to clean.

Maison ME Maisonette Online Clothing Store

Screenshot of Maison ME Maisonette online clothing store.

Shop at Maison ME Maisonette here

Maison Me is Maisonette’s in-house label, featuring simple daily designs that can withstand the test of time. In addition, Maisonette offers children’s clothing from contemporary luxury companies for special occasions (or just because you want something extra beautiful).

Have you ever wished for a children’s boutique? It’s called Maisonette, and it’s where you’ll find trendy, high-end finds for the kids. The Maisonette store is your one-stop shop for high-end labels, and one-of-a-kind finds, making it easier than ever to put together a stylish wardrobe for your little one.

Maison Me clothing is built to last, with items composed of thick, durable fabrics that won’t wear out. Traditional polos, tartan dresses, a slew of striped outfits, and lovely florals are classic designs.

A pink two-piece tracksuit that was excellent for the play was one of my favorite things that I tested with my toddler. The leggings and drawstring pants were also quite comfortable and well-made.

The manufacturer recommends machine washing on cold and tumbles drying on low for best results. It, in my experience, preserves the garment’s quality and size. In addition, Maisonette carries only the highest-quality clothing and designer labels, which are more expensive than the average children’s wear.

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Look no further if you’re looking to add a few lovely pieces to your child’s wardrobe or for a one-of-a-kind gift for the kid who has everything.

Target Online Clothing Store

Screenshot of Target online clothing store.

Shop at Target here

Go ahead and buy them entire wardrobe at Target; you already shop there for everything else. Parents love Target’s Cat & Jack brand, which features current styles that fit teenagers and tweens.

Target was the store where I went for back-to-school goods and clothing more than any other when I was a kid. I scurried around the aisles from elementary school to college, looking for new backpacks and shoes, academic planners and pencil cases, laundry hampers, and bathroom caddies.

While famous school and kids brands such as Yoobi for desk supplies and Annie’s for healthy snacks are available, you should also seek Target’s in-house, private label brands, which offer high-quality supplies and clothes at reasonable costs.

As a prominent retailer, Target can expand the availability and accessibility of adaptable clothing. I hear how crucial clothing manufacturers pivot to include them from countless parents who assist kids from special needs institutions.

While Cat & Jack’s adaptive selections are somewhat limited, the pricing is fantastic, according to the parents I polled.

Leggings, jeans, polos, tees, dresses, swimsuits, jackets, and more are all available from Cat & Jack. Despite its lower price range, the clothing wears and washes beautifully, just like Carter’s. If you’re displeased with your purchase, you can return it within one year with your receipt.

Zara Online Clothing Store

Screenshot of Zara online clothing store.

Shop at Zara here

Adults aren’t the only ones who enjoy fast fashion. Zara has clothing for babies and children up to size 14 to blend the basics with trendier pieces.

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Zara, the Inditex Group’s leading brand, has established itself as the definitive destination for European and American fashion, with approximately 3000 outlets in 96 countries and billions of dollars in annual revenues.

Zara is one of the most widespread clothing retailers for infants, toddlers, and children. They sell high-quality products with unique textures in muted earth tones. Many parents state that they appreciate that there are no offensive designs and that most of their clothes are in solid colors or mild patterns.

Thanks to fascinating detailing and cuts reminiscent of Zara’s grown-up collection, the options here are achingly cute and fashion-forward. The prices, as expected, are also friendly to wallets.

Zara is undeniably a goldmine for fashionistas looking for basics, fashionable products, and runway-ready designer dupes based on quality and style.

Gap Kids Online Clothing Store

Screenshot of Gap online clothing store.

Shop at Gap Kids here

Gap Kids is for you if you like to dress your child in mini-me-sized clothes that are on-trend and not overly cutesy. They have excellent everyday staples that are also fashionable. In addition, they frequently have sales and a well-stocked clearance section, allowing you to stock up at a moderate cost.

Their clothing is classic and adorable, challenging to achieve in the infant area. These are things you’ll wear again and again, and they’re great for hand-me-downs.

On the other hand, you’ll never have to worry about your child outgrowing the Gap because they come in sizes up to XXL. Additionally, they frequently obtain designers T-shirts and dresses with your children’s favorite characters.

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Gap offers great fundamentals with an ethical backstory with its new eco-friendly program, NXT Gen Gap.

Gap Kids isn’t the cheapest, but they do have sales regularly where products are drastically discounted. I like that the garments are trendy but still have a lot of fun, making them ideal for kids.

As one lovely mother of two told me, her favorite buy for her kids over the years had been Gap hoodies, which have been passed down because they survive so well in the wash.

Carters Online Clothing Store

Screenshot of Carter's online clothing store.

Shop at Carter’s here

Carter’s is an excellent site for more essential items like baby bodysuits, socks, and cheap outfits for kids up to 14Y. In addition, Carter’s is a trusted brand for everyday basics, with value bundles and simple styles ideal for little ones who go through multiple outfits in a day.

Hoodies, jackets, shoes, and other accessories are available, as well as beautiful bodysuits and sleep sets. Carter’s has frequent promotions, but even full-priced items are reasonably priced.

I have several Carter’s pieces passed down from at least two different parents and are still in good condition. After a while, the cotton shrinks a little, and certain portions run large, but there have been no apparent tears or holes.

Carter’s, a long-running baby and children boutique, offers attractive and inexpensive clothing. Do you require a large number of onesies, pajamas, or rompers? There’s a lot of clothing here.

Even though they are most commonly linked with baby products, I appreciate that they also sell toddler wear. So many moms have shared how convenient it was to shop for all of their little ones here.

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They even have some goods that are only available online, giving you even more options for beautiful attire. With their adorable baby and children’s clothing, you can’t go wrong with this long-standing company.

Tips to Consider When Buying Your Children Clothes

A variety of children's clothes in a store.

Buying clothing for your children is an investment, so you should consider a few things before making a purchase. Of course, you want cute and fashionable attire, but you also wish for goods that will endure a long time.

Perhaps you’ll be able to pass them down to your other children or your sibling’s children. So, have a look at these cooperative hints for shopping for your kids’ clothes and prepare to feel less overwhelmed.

The Size of the Clothing

Little boy trying on clothes in a store.

What a way to state the obvious, right? But I’m talking about more than what size they happen to be wearing at the time. So don’t be tricked into believing that your youngster must wear the same size as his age. Not all children can be dressed in a 24 month or 2T costume.

Try on several outfits with your child to see what works best. For example, my neighbor’s son is eight years old; however, she explained that he can still fit into several size five shirts due to their generous fit.

If your child appears to be about to outgrow a size, go up a size, or you’ll end up with a pile of things he only wears once before they’re too tiny. When purchasing clothing for your children, size is unquestionably one of the most crucial factors to consider.

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The Fit

Waistbands that can stretch are a godsend. Purchasing pants that can stretch allows your child to wear them for more than one season. It’s also crucial to think about how the remainder of the jeans fit.

You don’t want them to be too long since they can cause your child to trip and fall, or they might get stuck beneath her heels and cause holes. At the same time, you don’t want them to be too tight around the legs, as this would make your youngster uncomfortable.

Because not all children are the exact dimensions at the same age, it’s vital to think about how clothing fits before purchasing it. This rule applies to shirts, jackets, dresses, and socks.

The Fabric of the Clothing

A pile of kids clothing

Some children are hypersensitive to certain materials or sensations on their skin. Even those who aren’t may not want to wear scratchy or tight clothing all day. Feel the textiles of the clothes you’re thinking about buying. If the fabric gives you a bad vibe, likely, your child won’t want to wear it.

The Quality of the Clothing

True, children outgrow their clothes before they are completely worn out, but you should search for a bit of quality while purchasing products for your child. Don’t worry; you’ll be able to locate plenty of high-quality items at reasonable costs.

Look for Target, Old Navy, or even H&M products. Look for solid seams that aren’t frayed. You should avoid super-thin textiles and anything that appears to be breaking apart. Clearance rebates are a great way to save money on high-quality items.

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The Color of the Clothes

Mom and daughter shopping for clothes.

Sure, you don’t want to make your child wear clothes that he doesn’t enjoy, but you should also think about staining. I was determined never to buy white clothing for my children after the birth of my first son.

Although they carry a few white undershirts and socks, I make it a point to buy dark-colored goods exclusively. That way, no matter how much spaghetti they ate while wearing the item, they can hide stains and still look clean and fresh. Not white, yellow, or pastel pink, but navy blue, black, red, brown, and green.

The Overall Appeal

You’ll never convince your child to wear anything they despise, so think about what they enjoy before shopping for new clothing. If they don’t want to wear leggings, for example, no amount of money spent on them will persuade her otherwise.

Allow them to point out what they like, and then you can make decisions based on your budget.

What is your strategy for navigating the world of children’s clothing? When you can, I strongly advise you to take hand-me-downs. It will save you money and provide your child with many options for clothing.


Both new and experienced parents know how difficult it is to shop for children’s apparel. It’s tough to avoid overspending on clothes that are quickly damaged, torn, or outgrown, whether it’s for a baby’s first birthday or a back-to-school wardrobe.

Fortunately, with this list of the 11 best online clothing sites for kids, you can do it all at home. So make yourself a good cup of java, and get yourself cozy as you browse with confidence.

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